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Answer to Discontinue Manitou Rear Shock Program

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Answer Products Inc, makers of the Manitou suspension forks, announced last week that it will not pursue rear shock business for the 2001 model year. The rear shock program, begun three years ago, reached its peak this year when Answer introduced two air and two coil spring Manitou rear shocks. Although the shocks have been used by several high-end brands in the US and Europe, the company says that the overall program has been a very small percentage of Answer's business. "We looked at the level of resources it would take to design and manufacture shocks at competitive levels and felt it would be better to allocate these resources towards our rapidly expanding front suspension business," says Answer vice president of sales and marketing, Pete Sweeney. Answer will continue to provide service for all shocks currently in the market. (JW)

by Bike Europe last update:21 Mar 2006

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