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GT Establishing Own German, Austrian Distribution

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SANTA ANA, CA/USA- GT Bicycles has announced that it will establish its own European-based company to sell, market and distribute GT proprietary bicycles, parts and accessories in Germany and Austria beginning 1 May 2000. This move follows the decision to end, by mutual agreement, the relationship between GT and it's current German and Austrian distributor Sport Import GmbH. Between now and 1 May Sport Import will continue to exclusively represent GT's interests in both countries. "We are very excited about the opportunity of selling dealer direct in Germany and Austria," says Tom Mason, GT's president and CEO. "We have been actively exploring this option for a number of months and had set 1 May as the deadline for having our own company up and running." Michael Müllmann, Sport Imports president said : "We are obviously disappointed to see GT leaving us after such a long period of working together. We feel that we have contributed significantly to the establishment of the strong position that GT enjoys in Germany and Austria. However we wish the brand every success in the future." (JW)

by Bike Europe last update:21 Mar 2006

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