MANCHESTER, UK (27 January 2000)--AXCS Accessories and Coyote, the UK distributor of Wilderness Trial Bikes (WTB), have merged to form a new company, Concept Cycling Limited. Brian Dickson has been named managing director of the company's new AXCS Cycle Accessories Division.
In addition to distributing WTB in the UK, Coyote is also a manufacturer of hand-built, lightweight frames for the MTB, slalom and racing sectors.
Mr. Dickson commented that the merger will improve customer service with a "one-stop shop" facility. Also, a new marketing strategy will soon be launched to increase the range of premium brands, to improve the core range and to strengthen the tradition proposition for UK IBDs, states the release. (JW)