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Jack Wolfskin Announces Record Sales

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IDSTEIN/TS, Germany (18 January 2000) -- In the fiscal year 1999 Germany's leading outdoor company Jack Wolfskin achieved record sales of DEM100 million (US$51.9mn;EUR51mn) worldwide. According to Manfred Hell, general manager of the Idstein/Ts-based company, 75% of the turnover was made in Europe. Nevertheless, with a total of DEM63 million (US$32.7mn;EUR32.1mn), Germany is still the company's main market. The DEM100 million is 10% higher than last year. Jack Wolfskin's franchise stores, what the company calls the leading franchise business in the European sporting goods and outdoor world, is part of this success. Recently, the first franchise stores outside Germany opened their doors and will undoubtedly fuel future European sales. Last year, Wolfskin's sales outside of Germany equaled DEM12 million (US$6.2mn;EUR6.1mn). In Asia (primarily Japan, Taiwan and South Korea), Wolfskin recorded sales of DEM 21 (US$10.9mn;EUR10.7mn), with another DEM4 million (US$2.1mn;EUR2mn), coming from North America (USA and Canada). The company said that about 75% of all sales came within the outdoor textile segment, including bikewear. (JB)

by Bike Europe last update:21 Mar 2006

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