ENSCHEDE, Netherlands (1 November) - Cycleurope Netherlands will serve Benelux. Its name has subsequently been changed in Cycleurope Benelux. Five years ago, Peugeot bicycles made a restart on the Dutch market. The French bicycles had been available in the Netherlands since 1952, but the previous Dutch importer couldn't make ends meet in the early 'nineties. For efficiency reasons the activities have been upscaled to Belgium (by tradition, a strong Peugeot market) and Luxemburg. In addition to Peugeot, Cycleurope also market their Italian Bianchi brand in the Benelux.