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Dutch Initiate 'Bike to Work' Campaign

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AMSTERDAM, Netherlands (31 March 2000)--On 1 April the Dutch government will initiate its national 'Bike to Work' campaign. The goal of the campaign is to encourage as many people as possible to commute to work on their bicycles. Participating Dutch employers are an integral part of the campaign; for every kilometer cycled they will donate a guilder (US$0.51), the proceeds of which will go to underdeveloped countries. The 'Bike to Work' campaign will last to 1 October. Last year 10,000 people participated in a similar campaign. The goal for this year is 20,000. (JW)

by Bike Europe last update:21 Mar 2006

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