LELYSTAD, Netherlands (August 11) – A lack of fulfilment and job- satisfaction are the main reasons for Ed Hasselman, general manager of Giant Netherlands to pursue new horizons. His decision was made in the wake of the planned restructuring of Giant Europe, which should result in shorter communications between producer and end-user. Some of his tasks will be taken care of by people from the main office in Taiwan, while freeing up time for Jan Derksen and Eddy Meerens to concentrate on market building. Next to the risk that his job will loose in weight, Mr . Hasselman is disappointed in the way the dealers conduct their business. “The conservatism and brand-policy in this sector, I don't like”. Also, he feels that sales should have improved under his leadership, but hasn't. As he puts it: a job is never 100% to your taste, but when the satisfaction gets as low as 60% it is time to look elsewhere”.
The decision is made public before the important period of the upcoming dealershows to avoid any misunderstandings. For the coming period, Mr.Hasselman will concentrate on sports marketing, notably team T-Mobile, the Olympics and the World Championship. He has as yet no definite plans for the future, and the precise data of his departure at Giant is not yet fixed.