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Specialized Concept Stores Now Also in Slovenia and Croatia

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CELJE, Slovenia – The tally stands now at 25 in Europe and is counting as even in these financial hard times more are opening. Specialized was the first to introduce the concept store formula and has by now covered a big area of Europe. Slovenia is the next country on the list while Croatia is to follow shortly.

In Slovenia Specialized is doing exceptionally well. During the past two years distributor Factory Store managed to increase its sales with double digit numbers. A fact that didn’t go unnoticed in the States at the Specialized HQ and the Slovenian distributor was awarded ‘European distributor of the year’.

Distributor Factory Store strongly supports the Specialized concept store formula and helped the company BL Sport with the opening of the 1st Specialized store in Slovenia. BL Sport has a 12 year long cooperation with Specialized and recently opened its 240 m² store + workshop in Celje.

Bostjan Verdnik, at Specialized distributor Factory Store in charge of sales in Slovenia, Croatia and Bosnia, said that the next Specialized store will open this June in Zagreb, capital of Croatia.

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by Story and photos by Grega Stopar

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