According to previous published Market Reports in this trade journal and reports from Bike Europe correspondents, sales (also referred to as deliveries to dealers and other distribution channels) dropped last year below the 19 million unit mark.
Sales amounted to 18,556,000 units or 2.9% less than the 2009 total. At first glance; not that big a drop. However, putting it more into perspective by comparing with the year that Europe was on a ‘high’ for bikes – 2008 – it becomes evident how much sales have suffered.
For all EU-2010 bicycle statistics, click in list:
EU-27 Bicycle Sales (x 1,000 units)*
|
2008
|
2009
|
2010
|
|
Austria
|
465
|
465
|
440
|
|
Belgium
|
500
|
500
|
480
|
|
Germany
|
4,320
|
3,850
|
3,910
|
|
Italy
|
1,780
|
1,930
|
1771
|
|
Netherlands
|
1,388
|
1,281
|
1,186
|
|
UK
|
3,311
|
3,400
|
3,400
|
|
France
|
3,417
|
3,132
|
3,031
|
|
Spain
|
900
|
750
|
750
|
|
Portugal
|
350
|
300
|
250
|
|
Denmark
|
544
|
534
|
500
|
|
Finland
|
330
|
320
|
300
|
|
Sweden
|
530
|
500
|
530
|
|
Greece
|
220
|
200
|
180
|
|
Ireland
|
90
|
70
|
60
|
|
Luxembourg
|
5
|
5
|
5
|
|
Malta
|
10
|
8
|
8
|
|
Estonia
|
30
|
25
|
20
|
|
Latvia
|
50
|
30
|
30
|
|
Lithuania
|
52
|
60
|
50
|
|
Poland
|
684
|
560
|
600
|
|
Czech Rep.
|
370
|
320
|
300
|
|
Slovakia
|
250
|
200
|
180
|
|
Hungary
|
300
|
260
|
240
|
|
Slovenia
|
110
|
90
|
85
|
|
Cyprus
|
30
|
20
|
20
|
|
Romania
|
150
|
120
|
110
|
|
Bulgaria
|
210
|
180
|
120
|
|
Total
|
20,396
|
19,110
|
18,556
|
*Table 1
Sources: Bike Europe Market Reports, COLIBI.
by
Bike Europe
25 Sep 2011
last update:11 Jul 2012