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EU-2010: EU-27 Bicycle Sales

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According to previous published Market Reports in this trade journal and reports from Bike Europe correspondents, sales (also referred to as deliveries to dealers and other distribution channels) dropped last year below the 19 million unit mark.

Sales amounted to 18,556,000 units or 2.9% less than the 2009 total. At first glance; not that big a drop. However, putting it more into perspective by comparing with the year that Europe was on a ‘high’ for bikes – 2008 – it becomes evident how much sales have suffered.

For all EU-2010 bicycle statistics, click in list:

EU-27 Bicycle Sales (x 1,000 units)*

2008
2009
2010
Austria
465
465
440
Belgium
500
500
480
Germany
4,320
3,850
3,910
Italy
1,780
1,930
1771
Netherlands
1,388
1,281
1,186
UK
3,311
3,400
3,400
France
3,417
3,132
3,031
Spain
900
750
750
Portugal
350
300
250
Denmark
544
534
500
Finland
330
320
300
Sweden
530
500
530
Greece
220
200
180
Ireland
90
70
60
Luxembourg
5
5
5
Malta
10
8
8
Estonia
30
25
20
Latvia
50
30
30
Lithuania
52
60
50
Poland
684
560
600
Czech Rep.
370
320
300
Slovakia
250
200
180
Hungary
300
260
240
Slovenia
110
90
85
Cyprus
30
20
20
Romania
150
120
110
Bulgaria
210
180
120
Total
20,396
19,110
18,556
*Table 1
Sources: Bike Europe Market Reports, COLIBI.

by Bike Europe last update:11 Jul 2012

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