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Opel Enters E-Bike Market

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GENEVA, Switzerland – The next automobile giant is trying to enter the lucrative e-bike market. Early March, Opel will launch its ‘RAD e’ design study at the Autosalon in Geneva.

According to Opel their, “futuristic e-bike complements the brand’s existing e-mobility strategy and offers a concept of truly integrated individual and urban mobility.”

Opel’s RAD e will be the first e-bike to be built around automotive construction and production principles. It will carry much of Opel’s typical design language such as the boomerang shaped features associated with the Ampera and the RAK e concept car.

Opel’s design study will feature a 250 Watt motor offering a supported range between 60 and 145 kilometers. The RAD e is also a stylishly designed reminder of Opel’s early industrial period of manufacturing bicycles.

In the context of Opel’s 150th anniversary year, the designers developed a study that is both historically relevant and offers a vision of the future.

by Bike Europe last update:11 Jul 2012

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