MILAN, Italy – From July 23 to 25 a ‘new’ bicycle show makes its debut in Milan, Italy. It’s called EICA which refers to the history of this show as it was in the past part of the EICMA show; the international bicycle and motorcycle show co-organized by the Italian industry organization ANCMA.
The rich history of the ‘new’ show is expressed in its title: the 69st International Cycle Exhibition. The EICA does not take place in the new exhibition complex of Milan, but is held at the Fiera Milano City; the ‘old’ show centre of the city.
by
Bike Europe
14 Jul 2011