BREDA, the Netherlands - As of April 2 Robèrt Scholten is the manager new business at the full-service retail organization Biretco. Scholten has been working in the international bicycle industry for 17 years. He worked at Batavus in various capacities, most recently as national and international sales manager.
In his new position Robèrt Scholten will lead Biretco’s expansion of foreign activities and explore new markets.
Biretco BV is one of the largest full-service bicycle retail organizations in Europe. Biretco supports its dealer/members in the areas of procurement, marketing & advertising, private labels, category management, inventory management, and market research.