OSTERMUNDIGEN, Switzerland - Bicycle frames at the London 2012 Olympics may carry a brand logo size on both sides of the frame as, “Commercially available and/or used in UCI races”. This is the successful result of negotiations between the International Olympic Committee (IOC), the World Federation of the Sporting Goods Industry (WFSGI) and the Union Cycliste Internationale (UCI).
“We are very happy for the entire bicycle industry to have reached this agreement with the IOC. The fact that the bicycle brands can use the same logo size as used in UCI races gives them the right visibility. It shows that the collaborative efforts between the sporting goods industry and the international sports federations are proving to be successful and efficient”, says Robbert de Kock, Secretary General of the WFSGI.
The rules initially published by the IOC in the “Guidelines regarding authorised identifications” would have allowed for a maximum size of the frame logo of 60cm2 only. The new rule is a modification of the size of the brand logo and has to be seen in relation to the existing guidelines which remain valid.
In case of doubt or further questions on the branding of frames or bicycle products at the Olympic Games contact the WFSGI at Tel.: +41 31 939 60 61. More at www.wfsgi.org/.