New Investor Steps into Mifa AG

SANGERHAUSEN, Germany – The Derby Cycle takeover battle seems to have an impact on the second German stock market listed bicycle producer Mitteldeutsche Fahrradwerke AG (Mifa in short). Even if both producers are targeting different customer groups – Derby the IBDs with its premium brands and Mifa the mass merchant market with its mainly private label production, the interest in the current booming e-bike market is at Mifa bringing new investors into the game.

According to a company press release a new shareholder stepped into the business which acquired an over 25% stake in Mifa. This move led also to a new share holding structure with two main owners of the company.

Mifa CEO Peter Wicht expanded his stake to 29.1%: “I believe in our company and I am convinced of our future success. That’s why I increased my stake.” With the increased share holding the Wicht family remains the majority shareholder of Mifa.

New investor Carsten Maschmeyer acquired exactly 28.65% of the Mifa shares. Maschmeyer is a famous but also most discussed investor in Germany. He is among others founder of AWD Holding AG and chairman of MachmeyerRürup AG.

Carsten Maschmeyer invested in Mifa because: “I believe that the health and fitness segments will show some extreme growth in the near future.”