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Paul Lange to Distribute Full Range of Vredestein Bicycle Tyres

0 901 Sales & Trends


STUTTGART, Germany - Paul Lange & Co. is complementing its tyre range in Germany with Vredestein bicycle tyres. Partner Batavus Bäumker will continue to sell Vredestein products on the German market. “Apollo Vredestein has over 100 years of experience and combined with ongoing innovations this forms the foundation for their top quality products,” says Bernhard Lange, CEO at Paul Lange & Co.

“Thanks to Vredestein’s extensive product range, we can considerably extend our tyre selection and provide our customers with a complete offer. With a range that includes a variety of Urban Comfort tyres and tubes as well as high-end tour tyres, top quality mountain bike tyres and City and Trek tyres, our customers will find the ideal solution for every requirement,” explains Lange, underlining the strategic side of the partnership.

Marc Ganzeboom, marketing and sales manager at Apollo Vredestein Two Wheel Tyres, continues: “We are very pleased to be included in the product range of Paul Lange. It is important that Vredestein strengthens its sales position in Germany and our contacts with German bike specialists. We are convinced that a partnership with Paul Lange & Co. is the ideal way to achieve these goals.”

Vredestein’s large selection of tyres, used for example by the Dutch national racing team and the Vacansoleil-DCM Pro Cycling team, ranges from the Fortezza Pro TriComp racing tyres to the training and leisure tyres Freccia TriComp and Fiammante DuoComp. The Rabobank-Giant Offroad Team has had considerable success on tyres from the ‘Competition Line’, ‘Sport Line’ and ‘Standard Line’ product categories.

by Bike Europe last update:11 Jan 2012

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