HEERENVEEN, The Netherlands – For expanding its sourcing and sales in Asia, Accell Group NV is strengthening its operations in the region. The Dutch holding has appointed one of its senior executives; Uwe Kalliwoda (photo) as president of Accell Asia.
Kalliwoda is one of the founders of Ghost Bikes, a German subsidiary of Accell Group. He will lead the Asian organization of Accell Group. Accell Asia is: “Becoming increasingly important in order to seize opportunities in the region, both in procurement and sales.
“Regarding procurement of bicycle parts, Accell Group intends to further structure and expand its activities in Asia,” is stated in a press release which was issued yesterday by the holding company. As CEO of Ghost Bikes, Kalliwoda has already done business in Asia for many years.
As for sales, Accell Group is targeting the top-end segment of the Asian bicycle market with its brands Ghost, Lapierre and Koga. On that sales Accell says: “Revenues are still limited, but expectations are that demand for exclusive bicycles will further increase in the coming years due to the strong growing prosperity in this part of the world.”
Kalliwoda’s office will be located in Taiwan. The Taiwan office is responsible for Accell Korea (sales), Accell Australia (sales), the Shanghai office and high end frame manufacturing in China and focuses on the marketing and sales of Ghost, Lapierre and Koga.
In addition, the procurement of bicycle parts for the European assembly operations is managed partly in Taiwan. These operations in Asia have a total staff of 200. Accell Group already has a business establishment in China (Shenzhen) since 2005 which primarily focuses on sourcing and quality control of the company’s procurement business in China and Vietnam. This organization has a total staff of 15.
Photo: Jo Beckendorff