REDDITCH, UK – Unlike most other retailers in the UK, Halfords is still posting double digit growth figures in its bicycle sales. The UK’s largest bike retailer said that cycling revenues rose by an impressive 15.1% in the 13 weeks prior to 30 December.
The overall group like-for-like sales, including the motoring products, were down 4.8% in the same period.
“We are continuing to grow market share in the category cycles through the launch of new ranges and the introduction of new products. This Christmas we saw a recovery in children’s bikes and strong sales of accessories”, said David Wild, CEO of Halfords UK.
One of only two growth divisions
The performance in cycle sales helped Halfords leisure division being one of only two divisions within the company, the other was Halfords Autocentres, to grow sales between October and December, as well as during the nine months to the end of December. Between May and December the like-for-like revenues in the leisure division increased by 5.6%, the Autocentres by 5.3%.
Outlook for 2012
According to David Wild, “the economic outlook remains uncertain, but we are confident that our focus areas create the right platform for future growth.”