ESSLINGEN, Germany – Since beginning of this year German multishop e-commerce company Internetstores AG is most active. In January they announced to take over the trademarks on Fixie Inc., the Karlsruhe-based fixie pioneer that was closed down by its founders at the end of 2011. By next month, Internetstores will acquire the well known brand Votec from Heydenbike GmbH & Co. KG.
“We will maintain the image of the former ‘German Made’ high-end image of the Votec brand while the German designed and developed bicycles will be sold through the internet to performance-oriented cyclists”, said Internetstores CEO René Marius Koehler (in the middle on the photo).
In a statement Internetstores announced that: “The takeover of Votec is a great fit because current owner Heydenbike GmbH was already selling the Votec-brand directly via internet. We will continue to sell Votec via the existing website www.votec.com and will also vend the brand through our national bicycle online stores (Fahrrad.de, Bruegelmann.de, Bikeunit.de) as well as our international online stores under the name Bikester.”
Internetstores emphasizes that they will maintain Votec’s innovative image. “The high-end bicycle products will be developed by experienced designers and engineers from Germany while keeping a close watch on a most attractive price-performance ratio. A competent and experienced team is now working on the model range 2013”, is noted in the press release.
Last January Internetstores AG also announced to invest 4.5 million euro in expansion of its logistic facility at the company headquarters in Esslingen. Followed by a successful expansion of its bicycle online shop into some neighboring countries under the name Bikester, Internetstores AG announced to expand its Campz online outdoor shop concept abroad as well.
Caption: Step by step Internetstores AG is working on the expansion of their online shop concept, especially in the field of bicycles: Internetstores AG’s international sales manager Theo-Josef Sandu, founder and CEO René Marius Koehler and COO Ralf Kindermann.
Photo: Jo Beckendorff