EKE NAZARETH, Belgium – On 24th May BMC Group will celebrate the opening of it first concept store. Together with a limited number of guests it will be opened with the so-called “BMC Concept Store Opening VIP Night”.
Remarkably this concept store is not located on BMC’s home market Switzerland but in Belgium, the European home base of its pro tour team. “BMC Group took the opportunity to combine its first concept store together with the service course of the BMC racing team”, is noted in an invitation letter.
The store will be located in town of Eke in Belgium. An “exciting shopping experience” allow visitors to overlook all brands of the group, BMC, Bergamont and Stromer “in an amazing 2,000 square meter location”.