BRUSSELS, Belgium – The growing Cycling Industry Club, which is initiated by the European Cyclists’ Federation (ECF) and its trade lobby allies, will use this year’s Advocacy Summit to highlight reasons why the whole industry should align behind government focused campaigning as well as trade lobbying right now.
The main theme of the Summit, taking place on Thursday, August 30 at Eurobike, is “Advocacy means sales.” The summit will highlight the potential to get €6 billion of EU funds spent on cycling in the next five years, a cash injection that will give struggling cycling markets a real growth spurt.
Successful lobbying strategies
The results can be seen in sales – the countries and cities leading growth in bike sales have all released major investment because of successful lobbying strategies. Cycling continues to increase in Copenhagen and Amsterdam but the spectacular growth is coming from cities such as Seville, London, Brussels and Vienna, doubling cycling in relatively short timescales.
If every country in Europe were to reach the sales per head of population of Denmark the industry would ship 30 million more bikes, while 10 million is realistic by focusing on some of the weaker markets. German advocacy organization ADFC expects the German Government to announce its second national cycling plan with big increases in cycle use.
Cycling Industry Club
Last year at Eurobike Accell, SRAM, Trek, Selle Royal, Schwalbe, Trelock and DT Swiss were announced as founding supporters of the European Cyclists’ Federation’s “Cycling Industry Club”, an advocacy fund for Europe to drive these changes.
The fund is also attracting support from the cycling infrastructure companies too with Velopa, the biggest cycle parking provider in the Netherlands joining other cycle and parts supporters. Bike Europe also joined the ranks and will act as media partner for the Cycling Industry Club.
Creating the future
Contributing to the ECF Advocacy Summit from industry will be René Takens, CEO Accell Group and President of COLIBI and Stan Day, President of SRAM and founder of the SRAM Cycling Fund. COLIBI/COLIPED and global trade association World Federation of Sporting Goods Industries will also demonstrate how trade lobbying interfaces with civil lobbying.
Manfred Neun, ECF President stated: “This is a great opportunity to show how civil advocacy and trade advocacy are creating the future for our sector. We can and must bring a level of influence for cycling that would have been unthinkable just a few years ago. At ECF we can realistically target € 6 billion of EU funding for cycling in coming years – now is the time we have to get our advocacy mobilized. We will use this event to show where our organizations work together, and where it is important that we have strong separate organizations.”
More of the Advocacy Summit in the August issue of Bike Europe.