SALZBURG, Austria – This September a new trade show in Austria will celebrate its debut. It is called Best of Bike 2012 and replaces the Bike & Trimm show. The reason for ceasing Bike & Trimm is in the fact that the fairground Brandboxx Salzburg offered too little space to house the growing number of exhibitors at the bike show.
Next to the space problem another reason for stopping with Bike & Trimm is in the fact that Brandboxx Salzburg’s Center Manager Thomas Lüftenegger: “Wants to concentrate on our sporting goods hardware order days”. These will take place from 24 to 28 September 2012. With these dates he hopes to attract some trade show visitors from the new Best of Bike show which is taking place from 23 to 25 September at nearby Messezentrum Salzburg. “We believe that there are several segments such as helmets, eyewear and other accessories that are not only important for sporting goods retailers, but also for bicycle dealers”, is noted by Thomas Lüftenegger.
Ultra modern ‘Messezentrum Salzburg’
The new Austrian bike trade fair Best of Bike 2012 is organized by Reed Exhibitions Messe Salzburg. It will take place from 23 to 25 September in the brand new hall 10 of the ultra modern ‘Messezentrum Salzburg’. Arge-Fahrrad - part of the Austrian two-wheeler importers and producers association Arge-Zweirad and co-organizer of the national show – supported the change from Bike & Trimm to Best of Bike 2012. Arge-Fahrrad decided for a new location and new concept due to the limited space of the packed Bike & Trimm fairground Brandboxx Salzburg.
New trade show concept
According to organizer Reed Exhibitions Messe Salzburg the Best of Bike 2012 show will have, next to the exhibition section, an attractive program of side events. Besides the bicycle sector, manufacturers and distributors of fitness equipment will also be displaying their latest products. The new location as well as the new trade show concept convinced many former Bike & Trimm exhibitors to join Austria’s newest trade show.
More on the new 3-day Austrian B2B show Best of Bike see www.bestofbike.at.