BERLIN, Germany - During its debut in 2011, VeloBerlin was still a try-out; a consumer show from Eurobike trade fair organizer Messe Friedrichshafen. After its successful debut Messe Friedrichshafen is now announcing the second VeloBerlin (taking place on March 24 and 25) : “To complement the Eurobike trade show for bicycle retailers in late August.”
According to Messe Friedrichshafen CEO Klaus Wellmann: “VeloBerlin offers everything the bicycle industry has long expressed its desire for. It is an event at the beginning of the season that is tailored to the needs of consumers to complement the Eurobike trade show for bicycle retailers in late August. With 3.5 million inhabitants, a healthy cycling culture and one of the highest rates of bicycle use among cities, Berlin is an ideal location for the exhibition.”
“VeloBerlin is also an important strategic element for our exhibition team in Friedrichshafen, offering a high degree of press coverage and a strong attendance by cycling enthusiasts originating from northern and eastern Germany at the beginning of the cycling season.”
The second edition, which will take place on March 24 and 25 will feature more exhibition space across the seven halls located around the radio tower at the exhibition grounds in Berlin.
At the moment 135 renowned exhibitors have already signed up to attend VeloBerlin, making it one of the bigger industry and consumer shows at the start of the 2012 cycling season. In order to accommodate the wide variety of bicycles available, VeloBerlin will be offering visitors several test tracks for sport and city bikes, as well as e-bikes and specialized bicycles.
“This co-production by the Friedrichshafen-based Eurobike and Berlin’s center for cycling expertise Velokonzept features a comprehensive selection, making it an attractive event for cycling enthusiasts,” said Messe Friedrichshafen CEO Klaus Wellmann.