MUNICH, Germany – ISPO Bike – that opens its doors next week - is jumping on the trend of a rejuvenating cycling cult in cities around the world. The Munich show will presents the latest trends of this movement in its Urban & Innovation hall.
Urban Life, the market place in the Urban & Innovation Hall, hosts innovations from the segments apparel, bicycles, accessories and components. For example Biceco, Georgia in Dublin, mtb Trachten, Nice One, Ripcap, Solowheel and Totem Bikes present their latest models at the Urban Life market place.
“Velochic” is en vogue. The trend is robust, low-maintenance bikes which distinguish themselves due to a purist design or retro elements. The Central Park area on the show provides more details on the urban sub-culture that considers biking not just a method of transportation but a lifestyle. This is where relatively unknown brands like Chrome Shoes, Nutcase, Polo & Bike, Realflex, Retro Image Apparel, Used and Velosophie present their products.
These niche suppliers can also be found at the booths of bike apparel exhibitors like Bikesuit, Platzangst, rh+ / zero rh+ and Zimtstern Cycle Chic is completed by the appropriate accessories, such as presented by Uvex, Alpina, Abus and other exhibitors.
ISPO Bike will start off next week from August 16th to 19th at Messe München.