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Eccleston Acquires UK Rights to Ideal and Cinzia Brands

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ST.-HELENS, UK (15 February 2000)–Former Townsend managing director Eddie Eccleston has acquired the UK distribution rights of the Ideal and Cinzia bicycle brands in a management buy-out from Concept. Concept MD Steven Walsh and Eccleston reportedly parted on good terms. With Ideal and Cinzia, the new company offers two complementary European brands. The Cinzia range […]

ST.-HELENS, UK (15 February 2000)–Former Townsend managing director Eddie
Eccleston has acquired the UK distribution rights of the Ideal and Cinzia
bicycle brands in a management buy-out from Concept. Concept MD Steven Walsh
and Eccleston reportedly parted on good terms.

With Ideal and Cinzia, the new company offers two complementary European
brands. The Cinzia range comprises 23 Jumpertrek mountain bikes and the
open frame Maya city bike. The line ranges in price from GBP99 (US$) up to
GBP360 (US$) and
is specifically developed for younger cyclists. The Ideal selection
comprises 23 mountain bikes and 26 hybrids ranging from GBP149 to GBP1,600.
For this year six new hybrid models have been developed, as a result of
which Ideal now offers a full spectrum from city and trekking bikes to fully
equipped hybrids.
Ideal Bicycle Ltd. has opted for an exclusive association with independent
bicycle dealers. According to Eccleston, “The benefits of both Cinzia and
Ideal bicycles need to be carefully marketed and sold. IBDs are in the best
position to do that. They have the ability to provide those consumers we are
aiming at with the appropriate information and service. For our part we
offer our dealers a good opportunity to make attractive margins, while
customer-care and customer- friendliness is our absolute priority.”
Ideal Bicycle Ltd. currently has 200 accounts. The objective is to double
that
number in order to ensure a nation-wide coverage.
Managing director Eddie Eccleston is assisted by an accountant, two
telesales and two representatives. Tony Evans. who was already a member of
the Ideal-Cinzia
team at Concept, has been installed as the sales director and will cover the
southern half of the country. Stewart Hutchins, who is just as highly
experienced in the bicycle business, will work on the northern area. (TK)

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