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Adidas-Salomon Launches E-Commerce in Europe

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HERZOGENAURACH, Germany (21 March 2000)–On 17 March the German-French sporting goods giant Adidas-Salomon introduced a limited number of products over its internet site in Europe. None of the 90-odd products being offered in Europe via the web are bicycle products; rather, they are boxing, fencing, ping-pong, rowing, wrestling and weight lifting products. In the US […]

HERZOGENAURACH, Germany (21 March 2000)–On 17 March the German-French sporting goods giant Adidas-Salomon introduced a limited number of products over its internet site in Europe. None of the 90-odd products being offered in Europe via the web are bicycle products; rather, they are boxing, fencing, ping-pong, rowing, wrestling and weight lifting products. In the US consumers have been able to purchase Adidas products via the web since mid-1999.
Adidas-Salomon currently offers a line of bikewear and bike shoes under the Adidas brand name. Moreover, the company owns high-end bike component manufacturer Mavic. (JB)

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