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Marwi Europe Offers European Clients Just-in-Time Delivery

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ROTTERDAM, Netherlands (28 April 2000)–On 1 April Marwi Europe opened up a new sales office in Rotterdam, the Netherlands, responsible for all of the company’s sales and marketing for Northwest Europe. At the same time the bicycle component manufacturer established a logistics center in nearby Doordrecht for just-in-time delivery for its European clients. As a […]

ROTTERDAM, Netherlands (28 April 2000)–On 1 April Marwi Europe opened up a new sales office in Rotterdam, the Netherlands, responsible for all of the company’s sales and marketing for Northwest Europe. At the same time the bicycle component manufacturer established a logistics center in nearby Doordrecht for just-in-time delivery for its European clients. As a consequence of the move, the bicycle component manufacturer is no longer working together with its former sister company Basta, which at the beginning of this year joined forces with the Dutch lock and lighting manufacturer AXA. On 1 May both companies will go their separate ways and focus on their core businesses. For Marwi this means saddles and pedals; for Basta lighting and locks. Marwi Europe is an independent business unit of Marwi Singapore and a unit within the Marwi Group, a globally operating manufacturer of saddles, pedals, water bottle cages, hubs and chains. With production of approximately 60 million pedals a year (30 million pairs), Marwi is in fact the largest pedal manufacturer in the world with an approximately 40% share of the global pedal market. The group has production sites in Indonesia, Taiwan, the Czech Republic and the US. (JW)

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