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Schwinn/GT Adopts Unified European Structure

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BRISTOL, UK (20 April 2000)–Schwinn/GT Corp. announced on 18 April that it is reorganizing its current parallel Schwinn Cycling and GT Bicycle / Riteway Products operations in France, Germany and the United Kingdom, and its distributor sales functions currently located in the United States into a single European organization. The company also announced it is […]

BRISTOL, UK (20 April 2000)–Schwinn/GT Corp. announced on 18 April that it is reorganizing its current parallel Schwinn Cycling and GT Bicycle / Riteway Products operations in France, Germany and the United Kingdom, and its distributor sales functions currently located in the United States into a single European organization. The company also announced it is partnering with IEC, one of Europe’s leading supply chain companies, to expand and significantly enhance its logistics and distribution services to its customer base throughout Europe.
“Bringing together all the various parts of our organization that touch our customer base into a single, focused business unit reflects our increased emphasis on Europe and our expectations for aggressive growth by both our Schwinn and GT brands in this important cycling market,” Trevor D. Bell, SVP & Managing Director for Schwinn/GT’s International Bicycle Division. Under the new structure, the company’s French, UK and newly incorporated German subsidiaries will sell and provide local marketing, customer service and technical product support for both the Schwinn and GT brands in their respective markets. Two newly-formed organizations, GT Europe and Schwinn Cycling Europe, will provide Product Development, Marketing and European Distributor Sales management for each of the two brands. Logistics and distribution will be consolidated on a pan-European basis, as will administrative services. The company anticipates the reorganization to be completed by July 2000. Schwinn/GT Corp. designs, markets and distributes a wide range of cycling and fitness products worldwide. Wholly owned by Questor Partners, Schwinn/ GT Corp. was formed by the merger of Schwinn Cycling & Fitness Company with GT Bicycles, Inc. in October 1998. (JW)

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