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Migros to Add 10 SportMaxx Stores This Year

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GENEVA, Switzerland (9 June 2000)–SportMaxx, the sporting goods chain introduced by Swiss multi-category mass merchant Migros last September, is growing. Migros plans to have 10 SportMaxx outlets up and running by the end of this year and between 20 and 25 in the next three or four years. Currently there are seven SportMaxx stores, with […]

GENEVA, Switzerland (9 June 2000)–SportMaxx, the sporting goods chain
introduced by Swiss multi-category mass merchant Migros last September, is
growing. Migros plans to have 10 SportMaxx outlets up and running by the end
of this year and between 20 and 25 in the next three or four years.
Currently there are seven SportMaxx stores, with three more are scheduled
this year; one new store in Geneva planned for November and the conversion
of two of its Sport & Fun stores in Winterth¸r and Splitenbach. (JW)

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