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Cesare Rizzato Cycles Restructures

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MILAN, Italy – (6 October) Italy’s largest bicycle manufacturer Cesare Rizzato is no longer producing bicycles on the home market, bringing an end to a tradition that dates back to 1921. It is part of a radical restructuring scheme. According to Charles Hancock, former communications and sales manager at Cesare Rizzato and now responsible for […]

MILAN, Italy – (6 October) Italy’s largest bicycle manufacturer Cesare Rizzato is no longer producing bicycles on the home market, bringing an end to a tradition that dates back to 1921. It is part of a radical restructuring scheme. According to Charles Hancock, former communications and sales manager at Cesare Rizzato and now responsible for R&D, the company has definitely ended production but it will continue as a bicycle supplier. “Of course R&D, marketing and the likes will remain at the company headquarters in Padua,” he assures, but 100 employees have already been laid off. From now on Cesare Rizzato bike brands Atala and Kästle brands will be produced in Asia.
Three months ago Cesare Rizzato was still in the hands of the Rizzato family. Since then, the family has hired industry newcomer Gabriele Brighenti, a turnaround specialist who will help Umberto and Francisca Rizzato during the restructuring period. Guido Rizzato, who has been called back to the family business, is now responsible for the company’s export business. Hancock and Andrea Varagnolo, the present marketing manager, will take on more responsibilities. “We will expand our concentration beyond Germany and Spain where we already have subsidiaries. We are looking to compete in other markets as well,” says Rizzato. (JB)

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