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Kronan Likely to Add Production in Belgium

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AMSTERDAM, Netherlands (17 october) – The most successful e-commerce bicycle in the Netherlands, the Swedish-pattern Kronan no-nonsense bicycle (two wheels, one color, one coaster brake) which can only be ordered by e-mail or mail order, is such a success that delivery times have risen to 6 weeks. To cut delivery time, says the Volkskrant (the […]

AMSTERDAM, Netherlands (17 october) – The most successful e-commerce bicycle in the Netherlands, the Swedish-pattern Kronan no-nonsense bicycle (two wheels, one color, one coaster brake) which can only be ordered by e-mail or mail order, is such a success that delivery times have risen to 6 weeks. To cut delivery time, says the Volkskrant (the nr. 2 daily morning paper in Holland, who advocates the Kronan formula), Kronan is looking to add production capacity in Belgium, starting early next year. Kronan has proven that even in the small-margins bicycle business consumers are willing to pay for a trend. (JW)

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