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French Retail Chains Veloland and La Compagnie du Velo Merge.

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PARIS, France – (16 november) The French bicycle retail chains veloalnd and La Compganie du Velo have merged. Veloland’s formula was a high- end programme sold through specialist shops situated on the city outskir shopping malls and trade areas. La Compagnie du Velo sold the same (overlapping) assortment, but its shops were smaller and were […]

PARIS, France – (16 november) The French bicycle retail chains veloalnd and La Compganie du Velo have merged. Veloland’s formula was a high- end programme sold through specialist shops situated on the city outskir shopping malls and trade areas. La Compagnie du Velo sold the same (overlapping) assortment, but its shops were smaller and were situated in the city centers. The new formula will contiinue under the veloland name, as veloland was the bigger of the two; before the merger it had 31 outlets and an annual turnover of FF 150 mn(US$ 19,6; EUR 22,9 mn). La Compagnie du Velo had 4 shops and had a turnover of FF 15 mn. All four directors and partners found a new management job in the new company.(AR)

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