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Universal Takes Over Muddy Fox Brandname

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BASILDON, UK (March 27) – Universal Cycles PLC has taken over the rights to use the Muddy Fox brandname for bicycles and accessories. UKs largest supplier of bicycles also took over various other assets in respect of Muddy Fox. Universal wants to restore the Muddy Fox brandname, “to its rightful position as the European brand […]

BASILDON, UK (March 27) – Universal Cycles PLC has taken over the rights to use the Muddy Fox brandname for bicycles and accessories. UKs largest supplier of bicycles also took over various other assets in respect of Muddy Fox. Universal wants to restore the Muddy Fox brandname, “to its rightful position as the European brand most closely associated with the true spirit of mountain biking and introduce the new range utilizing state of the art materials and leading edge componentry.”
Universal sells about 600,000 bicycles per year and holds a market share of about 25% in the UK market. Recently the Basildon based company announced that it want to expand its business in mainland Europe. Muddy Fox will offer the brandname for Universal’s export expansion plans. (MR)

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