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Shimano Cycling Concept Award Goes to Brussels

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NUNSPEET, The Netherlands (March 4) – The second Shimano Cycling Concept Award is won by the Belgian non-profit organisation Pro Velo who is aiming to increase bicycle usage in Europe’s Capital, Brussels. Shimano donates its budget of € 11.365 that used to be spend on Christmas cards, to the Belgian cycling development project. The winner […]

NUNSPEET, The Netherlands (March 4) – The second Shimano Cycling Concept Award is won by the Belgian non-profit organisation Pro Velo who is aiming to increase bicycle usage in Europe’s Capital, Brussels. Shimano donates its budget of € 11.365 that used to be spend on Christmas cards, to the Belgian cycling development project.
The winner of this years contest is the ‘Bike for a month’ project from the Belgian non-profit organisation Pro Velo. This organisation was founded in 1992 and aims to increase bicycle usage in the Brussels region. The ‘Bike for a month’ project provides employees of the numerous European Union organisations in Brussels and large companies a free ‘start-cycling’ service. With this service the EU employees are able to test a bike for one month. Once those who may not have thought they would become cyclists; appreciate the benefits (speed through town, health benefits and so on) of cycling they may become regular cyclists, especially for riding short distances.
“Pro Velo aims to increase bike use for daily journeys between work and home. The idea is to compare the prejudices before and after a month of intense bicycle use,” said Pro Velo’s submission to the Shimano Cycling Concept Award, which attracted entries from all over Europe.
The Shimano Cycling Concept Award was judged by Jack Oortwijn (Bike Europe, www.bike-eu.com), Carlton Reid (BicycleBusiness, www.bikebiz.co.uk) and Michael Bollschweiler (Radmarkt, www.radmarkt.de) as well as Frank Peiffer, Shimano Europe’s Commercial Director. “We would like to encourage people to think about next year’s awards where they will have again the chance to share a pro-cycling idea they believe in,” said Peiffer. (JO)

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