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Selle Royal Buys Brooks

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Selle Royal Buys Brooks POZZOLEONE, Italy (2 July) – Selle Royal has bought Brooks saddles. Selle Royal, most prominent European saddle makers, have bought the prestigious UK saddle maker Brooks. Selle Royal founder Riccardo Bigolin explains the takeover as an outing of respect for Brooks: “Brooks is a return to the real essence of things, […]

Selle Royal Buys Brooks

POZZOLEONE, Italy (2 July) – Selle Royal has bought Brooks saddles. Selle Royal, most prominent European saddle makers, have bought the prestigious UK saddle maker Brooks. Selle Royal founder Riccardo Bigolin explains the takeover as an outing of respect for Brooks: “Brooks is a return to the real essence of things, to the reasons why people invent a product. In 1866, John Boultbee Brooks decided to make a leather saddle for his new velocipede because he found the wooden saddle very uncomfortable. I also began making leather saddles for not too dissimilar a reason”.
Brooks (2001 characteristics: 75.000 saddles, turnover € 1.558 million, employees 22) will profit by the marketing strategy of Selle Royal, and Selle Royal (2001 characteristics: 16 million saddles, turnover € 47.6 million, 390 employees) will have the niche brand for fine leather saddles. The reason the previous owners of Brooks (the 4-man management who bought Brooks from the Lenark mess) were selling is that they found in Selle Royal a willing investor to update the old company. The move is supposed to be a mutual profit.(OB)

German Saab/Salomon skaters use Dahon bikes

DUARTE, Ca. (3 July) – The German national skate team, sponsored by Saab and Salomon, will team up with Dahon folding bikes. The bikes will be used for training, warming up, cooling down and personal transport. The athletes of the team have to travel a lot to participate in the popular race events and ‘all-can-participate’-rides in Germany. Their Dahon bike will be a very practical tool as it can easily be carried by car, on the train or in the plane, and ridden from a distant car park to the place of the meeting. For training purposes, the Dahon Speed Pro is a fast and stiff bike which exactly meets the needs of pro skaters. The teaming up of a pro skate team and Dahon seems to be a smart move, as skating is incredibly popular, and it has a ‘clean’ image.(OB)

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