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Elsevier Business Information To Become Reed Business information

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DOETINCHEM, The Netherlands (August 8) – Elsevier Business information, publisher of Bike Europe and the Dutch dealer magazine Tweewieler among others, is to be renamed. From this October the company will listen to Reed Business Information. Elsevier Business Information is part of the worldwide division business information, to which belong Cahners Business Information (USA), Reed […]

DOETINCHEM, The Netherlands (August 8) – Elsevier Business information, publisher of Bike Europe and the Dutch dealer magazine Tweewieler among others, is to be renamed. From this October the company will listen to Reed Business Information.
Elsevier Business Information is part of the worldwide division business information, to which belong Cahners Business Information (USA), Reed Business Information (UK, Asia and Australia) Elsevier Business Information (Netherlands, France, Germany, Spain and Italy) and Reed Exhibition Companies. The progressing synergies between these partners clarified the benefits to merge the brands. Therefore from 1 October 2002, a new brand and a new identity will be introduced for the whole business information division: Reed Business Information. “We are convinced, that this worldwide brand will further strengthen our profile to customers, suppliers, governments, branch organizations and investors. Internally this branding policy will simultaneously provide for a more coherent, integrated organization, which achieves the most benefits from the scale of our company,” comments CEO Crispin Davis. Although Reed Exhibition Companies already was renamed into Reed Exhibitions, Reed Business Information remains, while Elsevier Business Information and Cahners Business Information will turn to Reed Business Information. Beside the renaming all units will proceed with the new house style. (FN)

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