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Trek Purchases Villiger Bicycle

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ZURICH, Switzerland (December 10) – Trek Bicycle Corporation and Villiger Sohne AG signed a purchase agreement whereby Trek will acquire Villiger’s bicycle businesses in Switzerland and Germany. The purchase agreement, which includes Villiger, Arrow and Diamant brands, will be sealed by yearend. Trek President John Burke said: “The acquisition of Villiger and Diamant in Europe […]

ZURICH, Switzerland (December 10) – Trek Bicycle Corporation and Villiger Sohne AG signed a purchase agreement whereby Trek will acquire Villiger’s bicycle businesses in Switzerland and Germany. The purchase agreement, which includes Villiger, Arrow and Diamant brands, will be sealed by yearend. Trek President John Burke said: “The acquisition of Villiger and Diamant in Europe greatly enhances our product offer particularly as it gives us entry into the important City & Trekking categories.”
In signing the agreement Trek confirmed their intention to re-locate the Swiss business to Zurich and will continue production at the Villiger-Diamant factory in Hartmannsdorf Germany. Burke: “Villiger and Diamant are great names in the European bicycle industry and we will make significant investments in manufacturing and product development to further enhance the brand reputations and sales opportunities.” Trek has been looking for expertise in the Trekking segment for some time now. “Besides Trek likes to expand its Trekking production, as its Irish plant is reaching its capacity”, Trek Europe Bob de Wit commented. (FN)

Zéfal to Restructure Véloland

JARGEAU, France (December 5) – Zéfal decided to take over the ailing Véloland chain for a symbolic amount of € 1 only. Until its receivership earlier this year Véloland, which merged with La Compagnie du Vélo in 2001, operated 48 stores, of which 40 were franchises. Since then several franchisees left Véloland, while others received claims for unpaid fees. Zéfal plans to restructure Véloland from a franchising into a retail service organization with around 30 IBDs throughout France from 2004. Its operational management will be in the hands of Serge Suzanne and Bruno Gambel will become marketing manager. (FN)

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