News Article

Dutch Union: Capitalizing on Competition Authority Mistake?

Home

NIEUWLEUSEN, the Netherlands (21 January) – The Dutch Competition Authority NMA last month erroneously mentioned Union bicycles in their report on bicycle prices in the Netherlands as one of the bike manufacturers who allegedly have participated in forbidden price comparison consultations. The present owner of the Union brand name, Larcom Life Cycles International, contended that […]

NIEUWLEUSEN, the Netherlands (21 January) – The Dutch Competition Authority NMA last month erroneously mentioned Union bicycles in their report on bicycle prices in the Netherlands as one of the bike manufacturers who allegedly have participated in forbidden price comparison consultations. The present owner of the Union brand name, Larcom Life Cycles International, contended that it had acquired union out of a bankruptcy estate, and that the allegations of the competition authority NMA had taken place before Larcom was involved in Union.
The competition authority agreed with this point of view and publicly offered apologies to Larcom, but Larcom now wants more. It officially claims € 1.1 million to ‘repair the damage done to the reputation of Union bicycles’. Larcom wants to use the money for a publicity campaign towards both the general public and the Union dealers.
This kind of claim (apologies alone are not sufficient) was hitherto rather unusual in the Netherlands, but it is interesting as a case to see whether Larcom can pry substantial money in the form of a granted legal claim or a settlement. (OB)

Comment on this article