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HONORE LABANDE, Monaco (September 30) – Kona the cult-mountainbike manufacturer will step-up its media campaign. Russell Carthy, formerly of Paligap the UK importers for Kona will start working from their Monaco headquarters as director of European Media Relations. “Kona has become a strong supplier in most of the markets” according to Jimbo Holmstrom the chief […]

HONORE LABANDE, Monaco (September 30) – Kona the cult-mountainbike manufacturer will step-up its media campaign. Russell Carthy, formerly of Paligap the UK importers for Kona will start working from their Monaco headquarters as director of European Media Relations. “Kona has become a strong supplier in most of the markets” according to Jimbo Holmstrom the chief of Kona Europe “so now is the time to put extra effort into media relations and brand awareness”. (MH)

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