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Odlo To Pull Out of Bike-Wear

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ZUG, Switzerland (February 10) – In the forthcoming autumn/winter season 2004/5, the Swiss-based sportswear supplier Odlo will be concentrating its collection on its core business and tightening up its range of products. “We won’t be offering a bike wear collection next winter,” says Marketing Director Daniel Schaffo, “The decision was reached in favour of our […]

ZUG, Switzerland (February 10) – In the forthcoming autumn/winter season 2004/5, the Swiss-based sportswear supplier Odlo will be concentrating its collection on its core business and tightening up its range of products. “We won’t be offering a bike wear collection next winter,” says Marketing Director Daniel Schaffo, “The decision was reached in favour of our sports underwear, Tec shirts and the other divisions running, X-country and outdoor because they show more opportunities for growth. Nevertheless, we’ll continue to develop our presence in the biker trade with our cycling underwear.” (MH)

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