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Mavic: Jewel in Adidas’ Crown

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PARIS, France (April 14) – French wheel manufacturer Mavic is turning out to be the jewel in the crown of the Adidas-Salomon Group. Of all the brand-names united in this company, Mavic is doing the best in sales performance. In 2003 the sales rose to € 81 million, from 2002’s € 72 million. Although almost […]

PARIS, France (April 14) – French wheel manufacturer Mavic is turning out to be the jewel in the crown of the Adidas-Salomon Group. Of all the brand-names united in this company, Mavic is doing the best in sales performance. In 2003 the sales rose to € 81 million, from 2002’s € 72 million. Although almost all hardware is produced in Europe, more than 80% of man-hours in put is outside of France…Notably Romania is the number one out- sourcing country for Adidas-Salomon. Mavic does remain the biggest employer within the group, at its factory in Rumily.(MH)

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