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Giant Splits-Up Model Introduction

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LELYSTAD, Netherlands (August 27) – Each year a whole new-line up – somewhere around September – for Giant in Holland this stops this year. The company has decided to split-up the introduction of new models into phases. This will ensure that the right bikes reach the dealers at the right time. No need for road […]

LELYSTAD, Netherlands (August 27) – Each year a whole new-line up – somewhere around September – for Giant in Holland this stops this year. The company has decided to split-up the introduction of new models into phases. This will ensure that the right bikes reach the dealers at the right time. No need for road bikes when there’s a metre of snow on the roads is there?
Giant Europe recently announced that in Holland introduction of the 2005 models will be in two stages, but some models will be phased in or out of the line-up during the season. “Holland will act as the pilot-market,” said Giant Europe Vice-President Eddy Meerens who added that the new strategy is intended to be introduced in other markets too. “This will also help fight the end-of-season-discount, which would be an excellent result for our business.” (MH)

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