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Big Changes at Giant Europe

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BIKE EUROPE: LELYSTAD, The Netherlands (June 9) – President Tony Lo of the Giant Global Group today announced a ‘fundamental restructuring of Giant’s operations in Europe’. This restructuring has to do with dropping sales in the EU which are in contrast to the growth of Giant globally. At the company’s headquarter in Holland, he said […]

BIKE EUROPE: LELYSTAD, The Netherlands (June 9) – President Tony Lo of the Giant Global Group today announced a ‘fundamental restructuring of Giant’s operations in Europe’. This restructuring has to do with dropping sales in the EU which are in contrast to the growth of Giant globally. At the company’s headquarter in Holland, he said that: “With our growth in Europe we lost our focus on basic things. For example our performance towards dealers with regard to deliveries, superior quality and service. Giant was the best supplier and now we are loosing that reputation. It’s obvious that we have to change our business model here.”
The changes in Giant’s operations in Europe will involve the number of dealers the company is working with. Giant is also re-thinking its image and with that its range in Europe. “Our strength is not in the every day commuting bike. The Giant brand name is in the perception of consumers all about performance, sports and innovative life style bike products. That’s where we have to re-focus on.” This means that the company, depending on specific markets, will step back from its current full-line-supplier philosophy.
The big changes in Giant Europe also involve the President of the company; Jan Derksen. He announced today that he will retire from his active duties effective June 15. Derksen’s successor as President of Giant Europe will be John Koo, who already had a long and successful career within the Giant Global Group. He was involved in Giant Taiwan, Giant Canada and has been involved in Giant Europe for the past four years as Executive Vice -President and COO.(JO)

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