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EU Consultation on Sports in the Battle Against Obesity

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BRUSSELS, Belgium (Jan 2) – The European Commission has launched a consultation on December 8th, inviting suggestions on how to prevent being obese. Currently, about 14 million European children are overweight or obese, and this number is growing by some 400,00 a year. For us in the bike industry, this might be an excellent chance […]

BRUSSELS, Belgium (Jan 2) – The European Commission has launched a consultation on December 8th, inviting suggestions on how to prevent being obese. Currently, about 14 million European children are overweight or obese, and this number is growing by some 400,00 a year. For us in the bike industry, this might be an excellent chance to promote our products. There can’t be any easier and effective way of keeping in shape (or getting to a normal shape) than riding a bike. Not to mention the obvious mobility value of bicycles. the consultation runs until march 15, 2006. Sponsored school-bikes are not as yet featured on the short-list of ideas…(MH)

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