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CARLSBAD, US (Jan 11) – Jim Ford, former President and CEO of Haro Bicycle Corporation announced today that he has joined MirraCo, a newly formed company created by Dave Mirra, BMX freestyle’s most recognized personality. Ford will retain his previous title of President and CEO as well a significant ownership position in the new company. […]

CARLSBAD, US (Jan 11) – Jim Ford, former President and CEO of Haro Bicycle Corporation announced today that he has joined MirraCo, a newly formed company created by Dave Mirra, BMX freestyle’s most recognized personality. Ford will retain his previous title of President and CEO as well a significant ownership position in the new company.
Ironically, after playing key roles in making Haro the dominant brand in the BMX/Freestyle segment of the market, Mirra and Ford’s new company will be the industry’s newest “rider-owned” brand trying to chip away at Haro’s significant market share. “I’m looking forward to some aggressive but friendly competition with our friends at Haro. It will certainly be challenging given Haro’s dominance in the category, but the times I enjoyed the most during my career at Haro were when we were the underdog fighting to grow the business. This will be a lot of fun and I’m looking forward to it” stated Ford. There’s a lot work to do in short period of time, but the company intends to have bikes in shops by early summer.

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