2006: Big Contrast in Bike Sales in Germany and Holland
COLOGNE, AMSTERDAM Recently issued figures on 2006 bike sales on two of the most important bike markets in Europe are showing a huge contrast. Last year sales in Germany dropped a big
COLOGNE, AMSTERDAM – Recently issued figures on 2006 bike sales on two of the most important bike markets in Europe are showing a huge contrast. Last year sales in Germany dropped a big 6.75%; in Holland sales increased by 6.77%. The recently announced figures on the German market by the Two Wheeler Industry Association ZIV show total sales (better said deliveries to dealers) of about 4.5 million units. According to the Dutch Rai association the dealer deliveries reached a total of 1,323,000 bikes.
The market researches on bikes sales in the two markets also indicate changes in distribution and price levels. In Germany sales through DIY stores dropped while the IBDs managed to increase their share in bike sales. Also in Holland dealers increased their share in sales somewhat, by 1% to 78%. A bigger change is shown at bike sales per price level. Last year the Dutch preferred less expensive bikes. Sales in the price bracket 500 euro to 699 euro increased by a big 6% while the sales of bikes priced between 700 to 899 euro dropped 5%. Bike Europe’s April edition will feature an extensive Market Report Holland and its May edition will have a Market Report Germany.