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Alex Rims Opens EU Distribution Centre

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TAINAN HSIEN, Taiwan – Next year rim and wheel producer Alex Global Technology will open a European distribution centre. This new facility will be located in the heart of Europe, in Germany. Alex Global Technology Inc. strategy is to acquire a leading

TAINAN HSIEN, Taiwan – Next year rim and wheel producer Alex Global Technology will open a European distribution centre. This new facility will be located in the heart of Europe, in Germany. Alex Global Technology Inc. strategy is to acquire a leading position in the market of wheels and rims.

This new distribution centre makes it possible to improve the service level substantially and to provide the European distributors rapidly with wheels, rims and spare parts.

To support the national Alex distributors in Europe, Alex has started an extensive sponsor programme. For Alex teams and their riders play a vital role in the development, testsing and improving the products. The sponsoring strategy in Europe is aimed a selection of top teams in each country and Alex want to select top riders in each category: race, MTB XC, downhill, freeride, 4X, freestyle BMX and BMX race.

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