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Dutch Wholesaler Smits Reorganizes Again

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CAPELLE A/D IJSSEL, the Netherlands – The closure of three out of its six locations as well as managing director Ad Hendriks leaving Dutch wholesaler Smits is the result of a drastic reorganization

Dutch Wholesaler Smits Reorganizes Again

CAPELLE A/D IJSSEL, the Netherlands – The closure of three out of its six locations as well as managing director Ad Hendriks leaving Dutch wholesaler Smits is the result of a drastic reorganization implemented by parent company Kroymans Corporation. 

Kroymans Corporation announced early 2006 that Ad Hendriks, one of its former general managers, had taken over Smits. According to a Kroymans spokesman yesterday, this take-over has never been finalized. 

“We did not agree on the long term strategy of the company. Also Ad Hendriks’ vision didn’t turn out to be profitable and thus resulted in the closure of the three Smits locations,” said the spokesman of Kroymans. “His strategy was aimed at a closer business relation with dealers by means of locations throughout the country that operate with a cash-and-carry system. Apparently there’s no big need for this type of service. So we decided to close the locations which did not contribute to the net-profit.” 

The Smits locations in Amsterdam, Velp and Tilburg have been closed. The remaining ones are in Capelle a/d IJssel, Nieuwegein and the recently opened one in Hengelo. The reorganization will have consequences for the Smits staff, but the Kroymans spokesmen couldn’t give further details on that.

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