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Bike Totaal: Up in Sales Thanks To e-Bikes

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AMERSFOORT, the Netherlands – Members of the Dutch retail organisation Bike Totaal scored on average a 2007 turnover growth of 6.2%. This was partly thanks to increasing

Bike Totaal: Up in Sales Thanks To e-Bikes

AMERSFOORT, the Netherlands – Members of the Dutch retail organisation Bike Totaal scored on average a 2007 turnover growth of 6.2%. This was partly thanks to increasing e-Bikes sales, but main part of the turnover growth had to do with higher average spending per customer.

“The 2007 season showed a mixed picture in terms of sales,” said Gerto Janssen, managing director of Bike Totaal referring to the influence of weather conditions on the 2007 financial results. “Despite poor summer weather, sales increased substantially because of a national bike rally which was a great success in terms of turn-over compared to 2006.

Promotion e-Bike

“For 2008 we will invest in more promotion for e-Bikes. A growing number of consumers is interested in these bikes and wants to be informed by our member/dealers about this product. We also see more willingness at consumers to pay for extra quality and added value that IBDs can offer.”

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