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Strategic Cooperation Curana and Orion

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ROSSANO VENETO/ROESELARE – Two European bicycle parts producers Curana from Belgium and Orion from Italy have decided to start a close cooperation. Both companies are in some way of competitors, but are convinced that joining forces will strengthen their position. There aim is to

Strategic Cooperation Curana and Orion

ROSSANO VENETO/ROESELARE – Two European bicycle parts producers Curana from Belgium and Orion from Italy have decided to start a close cooperation. Both companies are in some way of competitors, but are convinced that joining forces will strengthen their position. There aim is to develop new innovative products together for the bicycle market.

Orion-Italy Componenti Biciclette only was established in July 2003. This Iitalian based company is specialized in the production of plastic extruded mudguards. Since the beginning, Orion has been successful due to short lead times, to highlight control and attention for details. In a few months time the production capacity will be increased to meet growing demand of the market.

The Belgium company Curana has been closely involved in the product innovation of the European bicycle manufacturers. Curana develops and produces mudguards, chain fenders, overcoat guards and luggage carriers. “Our business model is based on a offensive strategy. We refuse to re-develop existing solutions of our competitors, and are always in search for new concepts, new materials and new solutions, with added value for the manufacturer, the dealer and the consumer”, says Dirk Vens, CEO Curana.

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