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SRAM Targets Wheel Business

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CHICAGO, US – Recently SRAM announced its ambition to enter the bicycle wheel business and to play an active role in this sector with its own SRAM branded product. To successfully enter this new segment, SRAM recently appointed

SRAM Targets Wheel Business

CHICAGO, US – Recently SRAM announced its ambition to enter the bicycle wheel business and to play an active role in this sector with its own SRAM branded product. To successfully enter this new segment, SRAM recently appointed Bastien Donzé as SRAM Wheel Product Manager.

Bastien Donzé is no stranger to the wheel and bicycle industry, as he has spent the last eight years working for Mavic in France. He will be working closely with Road Category Manager Charles Becker.

“SRAM is a company for which I have tremendous respect and admiration; from the quality and performance of the products, to the working atmosphere and the people. Everything at SRAM revolves around the passion for cycling. This passion was an important factor in my decision to join the SRAM product management team”, said Bastien Donzé.

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